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Clean Wisconsin | Communications Director

April 01, 2021 5:18 PM | Mathias Lemos Castillo (Administrator)

Clean Wisconsin seeks a motivated professional to become our new Communications  Director. The Communications Director is responsible for maintaining a favorable public  image for the organization by developing and implementing strategic media campaigns,  utilizing persuasive communications and maximizing positive exposure of the  organization’s program, policy, and legal work. Additionally, the Communications Director  supervises the Content Manager and works with Development staff to recruit supporters,  primarily through digital media.  

This is a full-time position reporting to the President & CEO and is based in Madison, WI Due to COVID-19 safety precautions, this position will currently be remote, with limited  exceptions, until Clean Wisconsin determines it is safe for staff to return to the office. 


RESPONSIBILITIES 

Strategic Messaging & Communications (40%): Develop and implement strategic  communications plans that will broaden the impact of the organization’s programs 

Maintain an up-to-date understanding of Clean Wisconsin’s program work and  environmental campaigns 

Develop long- and short-term media plans and campaigns to support Clean  Wisconsin’s policy and legal priorities 

Develop and refine messaging to ensure program effectiveness, public  understanding, and organizational brand consistency 

Advise program staff on talking points for use with decision-makers to advance  campaign goals 

Coordinate media efforts with coalition partners and allies 

Identify and locate ideal messengers 

Write, issue, and pitch press releases, stories, interviews, op-eds, and other press  materials 

Communicate effectively in a high-pressure environment 

Run, analyze, and use analytics from earned and social media sources to inform  future communications efforts 

Work with Development Director to develop impactful marketing strategies for  fundraising and events 

Media Relations (15%): Leverage opportunities in state, regional, and national news  outlets; build and maintain positive relationships with reporters 

Build and maintain positive relationships with journalists, editors, producers, and  media outlets 

Monitor major state media for opportunities to pitch stories

Serve as liaison between the organization and the media, and coordinate media  requests and earned media opportunities as they arise 

Serve as the media spokesperson for Clean Wisconsin, when needed Assist staff in preparing for media interviews and editorial board visits by  strategizing and developing talking points, and asking mock interview questions In collaboration with President & CEO and staff, prepare for and manage media  events 

Digital Media (15%): Use digital media to advance brand awareness and user engagement 

Regularly maintain Clean Wisconsin’s online web presence 

Regularly maintain Clean Wisconsin’s social media presence by creating unique  content, soliciting and editing material from staff and curating relevant content from  media 

Use social media presence to grow the platforms’ audiences, build online user  engagement and cultivate action takers and donors  

Maintain up-to-date understanding of the fast-paced social media world 

Action Network & Email Program (15%) 

Engage in activities to grow Clean Wisconsin’s email Action Network in coordination  with Development staff 

Maintain Action Network database in coordination with Development staff Work with program and other staff to write and target emails to maximize action  and online donations 

Video Production (10%) 

Oversee the production of video content for social media, events, fundraising, and  online user engagement 

Coordinate with video production company to write and produce Clean Wisconsin’s  annual organizational video 

Defender Production & Distribution (5%) 

Produce, design, edit, and distribute the Defender newsletter 

Generate story ideas in coordination with Program staff and solicit articles from  staff 

Coordinate with printer to have Defender newsletter printed and distributed 

Other Print Material Production (<1%) 

Produce, design, and edit promotional, campaign, and membership materials,  including, but not limited to: 

o Annual Report 

o Campaign folders and fact sheets 

o Campaign reports 

o White Papers

o Print advertisements 

o Organization and campaign brochures 

Intern Management (<1%) 

Recruit, train, and supervise interns 

Other (<1%) 

Maintain vendor relations 

Ensure quality of end products 

Design and order promotional products as needed 

SKILLS 

Excellent oral and written communication skills 

Command of AP style and strong editing skills 

Demonstrated ability to produce visually appealing materials 

Proficiency in Microsoft Office Suite and Adobe Creative Suite or comparable design  software 

Ability to turn out high-quality work products under tight deadlines Ability to work long or unusual hours 

Commitment to helping create a diverse, equitable, and inclusive work culture that  encourages and celebrates differences 

Ability to interact effectively, appropriately, and compassionately with staff and  colleagues 

Ability to perform in a multi-task environment and prioritize work requirements Ability to work effectively with President & CEO, Board of Directors, and staff Comfortable communicating with journalists to serve as spokesperson for Clean  Wisconsin 

TRAITS 

Passion for environmental issues 

Flexible and creative 

Self-starter 

EXPERIENCE 

Minimum three to five years of strategic communications experience, or related  demonstrated experience 

Experience in non-profit advocacy work 

EDUCATION  

Bachelor’s degree in journalism, strategic communications, or related field, or  equivalent work experience

Negotiable salary range for the full-time position is $55,000-80,000, commensurate with  skills and experience. A strong benefits package includes health and dental insurance,  retirement, paid vacation and holidays. 

TO APPLY 

Please submit a cover letter, resume, and 2-3 work samples to hiring@cleanwisconsin.orgby April 20, 2021. Be sure to include the subject line “Communications Director.” 

Due to the COVID-19 situation, we plan to hold interviews via video conference. We will do  all we can to accommodate technology needs. Thank you for your flexibility. 

Clean Wisconsin is committed to diversity, equity and inclusion in our work and in our hiring  practices. We value a team with different perspectives, educational backgrounds, and life  experiences, and we prioritize diversity within our team. We encourage people from  underrepresented backgrounds to apply. Please also see our statement on diversity, equity  and inclusion at: https://www.cleanwisconsin.org/about-us/diversity/


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