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College of Letters & Science University of Wisconsin-Madison | DIGITAL CONTENT STRATEGIST

April 17, 2021 12:55 PM | Mathias Lemos Castillo (Administrator)

Are you at home on digital platforms? Do you know how to leverage social media to build brand awareness and engagement? Have you helped plan and execute digital marketing strategies, and analyzed their impact? If so, we’d like to meet you! The College of Letters & Science, the largest college on the UW-Madison campus, is seeking a savvy, creative, responsive team player with the ability to monitor and grow our digital presence, including our social media channels, our web content and our email marketing. Join our dynamic team and bring your digital savvy to our communications efforts!

As a member of the dynamic, creative Strategic Communications and Advancement team within the College of Letters & Science (L&S), the digital specialist will collaborate with team members and colleagues to plan and execute digital marketing and outreach campaigns. This work will support strategic goals for engagement with students, alumni and other audiences. The digital specialist will enliven our external and internal communications by creating engaging content for our digital platforms, including social media, web and e-newsletters. Duties also include creating slide shows and short videos for L&S events, monitoring and managing the L&S Instagram and other L&S social accounts, and analyzing and reporting on the effectiveness of campaigns and posts. Photography, video editing, digital marketing and web user experience are highly desirable.


40% Social media monitoring and strategy
-Collaborate with colleagues to develop integrated marketing plans and campaigns, such as #Dayofthebadger, that include social media components
-Monitor and post to L&S social accounts (videos/photos/news)
-Maintain social media communications calendar
-Create targeted campaigns (particularly for Instagram) to engage and inform student audiences and other constituencies
- Analyze and report on effectiveness of campaigns and posts, using social media management software
-Grow engagement for channels such as LinkedIn and YouTube
-Manage student social media intern

25% Digital content creation and strategy for email marketing
-Facilitate content curation and selection process for e-newsletters
-Create content timeline with creative team
-Create content for email marketing platform
-Track performance of e-newsletters; evaluate and report e-mail campaigns based on subscriber growth, conversions and other metrics
-Research and report on best practices in email marketing and introduce new ideas, lead new directions in email marketing

20% Digital content creation and UX strategy for web
-Monitor and help create content for L&S web pages; work with creative services specialist to provide fresh, timely updates to key pages, adhering to brand standards
-Contribute to info and ideas for web architecture and user experience (UX) design
-Incorporate DEI goals and messaging throughout website
-Evaluate data to measure impact of content and social media efforts (report on website traffic and engagement, site conversions, etc.)
-Use SEO tools to improve and conversion tactics to build affinity and engagement
-Contribute to team's understanding of best practices for content and user experience

15% Digital content creation for alumni relations events and other
-Provide imagery and help with creating slideshows and digital presentations
-Manage editing and production process for reasonable-length videos
-Devise digital engagement strategy for events
-Capture and document events for social media

Degree and Area of Specialization:
Bachelor's Degree required in Communication Arts, Journalism, Digital Marketing or a related area.

Minimum Years and Type of Relevant Work Experience:
-Minimum 3 years' professional experience in digital content creation and social media strategy required.
-Demonstrated writing skills.
-Demonstrated experience and success working at intersection of digital marketing and web analytics.

Salary: Minimum $50,000 ANNUAL (12 months); Depending on Qualifications.
Work Type: Full Time, 100%
Appointment Type, Duration: Ongoing/Renewable
Employment Class: Academic Staff-Renewable
Job Number: 232281-ASApplications Open: April 7, 2021 Central Daylight Time
Applications Close: May 5, 2021 11:55 PM Central Daylight Time

Instructions to Applicants:
To be considered, applications must be submitted online at:

Please click on the "Apply Now" button to start the application process.

To apply for this position, you are required to submit/upload ONE document in pdf (preferred) or word format that contains the following information:
1. Cover Letter. Your cover letter should address your qualifications as they pertain to the minimum number of years and type of relevant work experience listed above.
2. Resume
3. Contact information for at least three professional references, including your current supervisor. References will not be contacted without advance notice.
4. Links to at least three samples of your strongest online work in strategic digital content creation.

Finalists for the position will be required to take a writing test.

Cheryl Adams Kadera
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )

Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
The University of Wisconsin-Madison is engaged in a Title and Total Compensation (TTC) Project to redesign job titles and compensation structures. As a result of the TTC project, official job titles on current job postings may change. Job duties and responsibilities will remain the same. For more information please visit: https://hr.wisc.edu/title-and-total-compensation-study/.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
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