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Metastar | Marketing and Communications Manager

January 12, 2022 6:02 PM | Mathias Lemos Castillo (Administrator)

Job Title:  Marketing and Communications Manager

Division and/or Department: Healthcare Transformation

Date most recently reviewed/updated:  1/6/2022

Pay type:  Salaried 

Workforce Classification:  Full time 


  • Reports directly to: Vice President of Healthcare Transformation
  • Direct reports to this position include:
    • Senior Marketing & Communications Specialists
  • Other individuals or MetaStar staff with whom the person works on a regular basis: 
    • MetaStar Vice Presidents
    • MetaStar Directors
    • MetaStar President & CEO
    • MetaStar COO
    • MetaStar Managers (Healthcare Transformation, Managed Health and Long-Term Care, Performance Measurement, Human Resources, etc.)
    • Service Line Managers 
    • Operations Team
    • Leaders in partner/member organizations (e.g., Super Health Quality Alliance Leadership Team)
  • Essential Duties and responsibilities: 
    • To successfully perform this job, the individual must be able to perform each essential job function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
    • Responsible for all marketing and communications deliverables under the MetaStar and Superior Health brands.
    • Responsible for all external marketing and communication activities of the organization, including all corporate marketing and communication initiatives and support for all service lines. 
    • Provide support to vice presidents and senior leaders in business development activities for the organization.
    • Identify and utilize outside marketing and communications resources as needed, and provide oversight to their activities.
    • Work with the Director of Commercial Services to develop and implement marketing plans for each commercial service line (including, but not limited to HEDIS, Medicare Data Validation, IVA, URAC, security risk assessments) and assist with provision of marketing materials, as needed. 
    • Oversee the development and implementation of marketing plans and strategies for new and existing state government contracts.
      • Ensure understanding of and compliance with all contract-specific communication policies and standards, including CMS, DHS, and other contractors. 
    • Supervise Communications Specialists, providing coaching and direction during regularly scheduled check-ins and as needed. 
    • Serve as the Superior Health Quality Alliance Communications Director
      • Manage the ongoing communications needs for Superior Health Quality Alliance (Superior Health).   
      • Provide direction to and supervise the work of the Superior Health communications team
      • Ensure consistent messaging and use of branding guidelines across all partners including talking points and other support materials.   
      • Serve on the Superior Health Enterprise-wide Systems Workgroup to identify platforms and communication tools that will assist in maximizing consistency, efficiency, and reporting of communications activity.   
      • Recommend a communications operating structure and/or approach for Superior Health.   
      • Launch and lead the External Communication Work Group with developing plans to communicate with external audiences and stakeholders about the overall goals and efforts of specific task orders, in coordination with the TOD and TOMT.   
      • Develop and oversee regular communication and identify efficiencies across Superior Health.  
      • Lead Superior Health website and SharePoint updates.  
      • Ensure that Superior Health complies with CMS communication requirements, as outlined in QIO Communications Handbook, QIO Program Brand Guidelines, task order proposals, and other CMS sources, including outreach/numbering system, accessibility/508 compliance, quarterly integrated communications plans, peer review publishing, and business cases for social media platforms.  
      • Perform all duties incident to the communications process and other such duties as from time to time assigned by the CEO.  
      • Ensure engagement and communication across teams, member organizations, and Superior Health leadership.   
    • Participate in strategic planning retreats, as requested, to represent the marketing and communications perspective.
    • Oversee website development and ongoing updates.
    • Review and update marketing and communications standard operating procedures, key performance indicators, etc.
    • Understand and apply the Baldrige Excellence Framework, continuous quality improvement, and Lean methodologies in daily work and department operations.
    • Support communication efforts related to activities and business practices that support diversity and inclusion within MetaStar and externally related to the organization’s employer brand and customer relations.
    • Develop/maintain positive working relationships with external customers, federal and state agencies, and various other stakeholders, groups, and associations.
    • Prepare and present information to small and large groups of internal and external customers.
    • Assist with the development of MetaStar proposals and responses to RFPs, as requested. 
    • All other duties as assigned.


The requirements listed below are representative of the knowledge, skills, and/or abilities required to successfully perform this job at the minimum level. 


  • Bachelor’s degree in Communications, Marketing, Public Relations or related field 
  • Minimum five years of experience in marketing & communications planning, materials development, public relations and media relations.
  • Ability to work well with others in team environment.
  • Understanding of health care and quality improvement.
  • Windows and MS Office Suite competency. Experience using survey software platforms (e.g., Alchemer).
  • Excellent writing, editing, and public speaking skills.
  • Effective time management skills to prioritize activities.
  • Ability to integrate information and practices and use critical thinking skills.
  • Ability to develop professional relationships with customers, vendors, and other stakeholders.
  • Ability to work independently with minimal supervision.
  • Ability to handle sensitive/confidential information.
  • Valid Driver’s License or ability and means to travel as required.
  • Interest and availability for limited in-state and overnight travel (5%).
  • As a federal contractor, proof of COVID-19 vaccination is required for all employees.
  • Five to eight years of supervisory experience
  • Previous experience leading communications for government contract proposals and/or knowledge of Quality Improvement Organization (QIO) health care communications


  • Exemplifies MetaStar’s Mission, Vision, Values
  • Uses Quality Improvement Concepts in Daily Practice
  • Provides Excellent Customer Service
  • Shows Initiative
  • Applies MetaStar’s Management Philosophy


The requirements and conditions described below are representative of the general environment the individual is exposed to on a day-to-day basis while performing this job.

Manual Dexterity: Ability to operate computer and telephone

Physical Effort: Ability to sit or stand for five-to-eight hours per day (depending on scheduled FTE); occasionally lifting up to 15 pounds.

Equipment Used: Computer and telephone

Working Conditions: Traditional office environment; required to work on a computer five-to-eight hours per day (depending on scheduled FTE)

MetaStar is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Please send your resume to jobs@metastar.com.  Additional information on our benefits and culture can be found at Careers - MetaStar.

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