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Marketing Manager

May 13, 2019 9:40 PM | Anonymous

Wisconsin Historical Foundation

Job Description

Date: April, 2019

Position: Marketing Content Specialist

Reports to: Marketing Manager


The Wisconsin Historical Foundation is a nonprofit organization which exists to advance the mission of the Wisconsin Historical Society, a state agency which connects people to the past by collecting, preserving and sharing stories. We believe that increasing the public's knowledge of history has profound societal, cultural and economic benefit.

Position Purpose

The Marketing Content Specialist writes clickable website content, crafts catchy copy for a variety of marketing materials, drafts strong press releases, and works with the marketing team to execute aggressive forward-thinking marketing and communication plans. These functions support the Wisconsin Historical Society’s goals of audience growth and better service to the public.

The Marketing Content Specialist also works with the marketing manager to purchase ads, work with vendors, and work with colleagues across the Society to execute marketing plans and fulfill other content needs.

Core Duties

 Create engaging, dynamic, and timely content for a variety of media platforms. This content will include:

o Press releases

o Brochures and visitor engagement guides

o Video scripts

o Other formats as needed

 Write, edit, and regularly review marketing-related content for wisconsinhistory.org and all of the Society’s partner websites.

 Serve as the primary support person for the marketing manager on ad buying, marketing project management, vendor relationship management, and marketing strategy execution.

 Help ensure brand consistency throughout all internal and external marketing content, promotions, products, and Society programs.

 Help develop top-notch marketing strategies to create a better digital user experience, grow the Society’s audience, and market all Society services.

Required Skills and Experience

 1–3 years of related experience

 Strong copy-writing skills and attention to detail

 Keen eye for design and experience creating layouts

 General knowledge of current marketing and communications best practices

 Ability to work with a variety of data types, including image formats, and programs, including Microsoft Office

 Ability to work independently on multi-team projects

 Strong written and in-person communication skills

 Project management experience working on multiple project teams

 Preferred: experience with Adobe design software

 Preferred: experience with basic video editing and production

Required Qualities

 Strong attention to detail

 Focus on customer and audience

 Ability to function in a team environment and be kind and thoughtful when working with others

 Ability to think strategically and translate vision into action plans

 Ability to thrive in a fast-paced environment


This position requires a minimum of an associate’s degree in field related to marketing or communications.

Physical Demands

This position requires the ability to do one or more of the following throughout the day: frequently remain in a stationary position for long periods of time, move about in an office environment, and operate a computer.

Application Details

This is a full-time position with an excellent benefits package that includes health insurance. Pay will be dependent upon qualifications and experience. Applications will be accepted on a rolling basis until the position is filled.

To apply, please send the following items to Erika Flaherty at

erika.flaherty@wisconsinhistory.org, or mail them to Wisconsin Historical Foundation,

ATTN: Erika Flaherty, 816 State Street, Madison, WI 53706.

1. A brief narrative (1 page or less) outlining how your experience and qualifications

make you a good fit for this role.

2. A detailed resume.

3. If offered an interview, you will be required to complete a sample project.

Direct inquiries to Erika Flaherty at erika.flaherty@wisconsinhistory.org or (608) 261-9590.

The Wisconsin Historical Foundation, a 501(c)3 non-profit organization, is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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